It also reveals which of your videos have been trending on the For You page within this period, as well as the total number of views those videos have accrued throughout the process. In a top-level view, you can see the total views of each video post from the past 7 days, displayed in order from newest to oldest. The Content tab in TikTok analytics offers the richest insights. You can see a gender split and a percentage breakdown of your audience by location.īecause TikTok has scaled across multiple countries, you can expect to see a diverse breakdown of territories. The Followers tab in TikTok analytics shows a top-line view of your audience demographics. So while the data presented on the Overview tab isn’t the most advanced analysis, you can use it in strategic ways. When you have a clear understanding of your content conversion rate, you can start planning a posting schedule and more accurately determine your account growth rate. This analysis will help you prepare an effective content strategy. This allows you to estimate your conversion rate from your total video views through to users who visit your profile, and then the conversion rate of those who actually followed your profile.
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Pro Tip: You can use the profile Overview data to interpret a funnel of users, starting with people who begin consuming your content through to those who become engaged followers. By looking at the days you publish content and aligning that content to follower growth, you can gauge whether your content was engaging enough to drive users to follow your brand. The Followers graph shows your total follower count over a 7- or 28-day period.įollower insights allow you to associate any popular TikTok videos with overall account followers. Because this information is separated out by day, you can see what content is driving users to visit your profile.
The Profile Views metric is how many times your TikTok profile was viewed over the past 7 or 28 days. The top of the Overview tab shows total Video Views, which is the total number of times your TikTok videos have been viewed in the past 7 or 28 days. This data includes your total video views, profile views, and follower count. The profile Overview tab is useful for identifying how well your TikTok profile is performing overall. Tap the tabs at the top of the Analytics screen to dive deeper into each category and uncover new insights. You’ll get actionable, business-building ideas from proven innovators-without all the techie jargon. Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds.
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Introducing the Crypto Business Conference a premium event for anyone who wants to learn how to put Web3 to work for their business. The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. There are three main categories that TikTok displays within your account dashboard:
As with all analytics, this data will become more accurate over time as you publish more content. Once the analytics data starts populating, you can dive into your account insights. During this period, I recommend publishing as much TikTok content as possible so you can get deeper insights. You’ll need to wait up to 7 days for your account to generate enough data to start displaying insights. TikTok analytics will start recording data after you switch to a Pro account the dashboard won’t display any historic data. Tap this option to open your TikTok analytics dashboard. Once you’ve set up your Pro account, navigate back to the Settings menu and you’ll now see an Analytics option.
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The last step is to enter a phone number for your account and then enter the code you receive via SMS. The categories include Public Figure, Personal Blog, Education, Media, Entertainment, and more. Next, you’re prompted to select a featured category for your account. On the next screen, tap Switch to Pro Account. Start by going to your profile settings and tapping the Manage My Account option. TikTok’s analytics dashboard reveals insights about your overall audience and the performance of published content. TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. #1: Switch to a TikTok Pro Account to Access TikTok Analytics In this article, you’ll learn more about TikTok analytics. Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts?
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